Market? What Market? The 72SOLD Program Outperforms Traditional Realtors in Q2 2023 Study – AGAIN!

by Elena Garrett, 72SOLD Area Director for Dallas-Fort Worth (August 2023)

I am thrilled to share some exciting findings from the latest independent study on the home selling process conducted by 72SOLD. The results are in, and they reaffirm the success of the 72SOLD method in outperforming traditional realtors. Let’s delve into the key takeaways from this remarkable study.

The Study Details:

In the second quarter of 2023, the study examined a significant sample size of 9,351 homes sold using the 72SOLD process nationwide and compared them with houses sold through traditional realtors. This vast dataset allowed for a comprehensive analysis of the impact of the 72SOLD approach on home sellers’ success.

1. Higher Median Sale Price: The most striking finding was that homes sold using the 72SOLD process had a median sale price that was 9.2% higher than the median sale price achieved through traditional realtors on the Multiple Listing Service (MLS).
   1. To put this into perspective, a $400,000 house sold with 72SOLD garnered an average of $36,800 more than a house sold with a traditional realtor. This substantial difference reflects the significant financial advantage that 72SOLD provides to home sellers.
2. Receiving Full Asking Price: The study also revealed that 72SOLD customers experienced tremendous success in getting their asking price. In June 2023, on average, 72SOLD customers received 100% of their asking price, unlike sellers who chose the traditional route, often needing to resort to multiple price cuts to attract buyers.
3. Speedy Sales: Time is of the essence in the real estate market, and the 72SOLD method proved to be a game-changer in this aspect as well. The study demonstrated that homes sold using the 72SOLD process sold 3X faster than comparable homes listed on the local MLS. Quick sales not only save sellers time and effort but also ensure they can move forward with their plans sooner.

What does it mean for you?

Worrying about selling your home in a less-than-seller-friendly market? You should be! But the findings of this study should be taken as an encouragement to explore the 72SOLD method further.

A Consistent Track Record: This Q2 study is the seventh independent study conducted over the past four years, consistently showcasing the remarkable advantages of the 72SOLD approach. Previous studies have indicated that 72SOLD delivers home sellers a higher profit ranging from 8.2% to 12%, depending on the specific quarter measured. These consistent results underline the reliability and efficacy of the 72SOLD method across various market conditions.

Embracing Innovation: In a rapidly evolving real estate landscape, it is crucial for home sellers to leverage innovative approaches that yield superior results. The latest Q2 study reinforces that 72SOLD’s innovative sales approach continues to thrive even in challenging markets. Home sellers can trust in the power of 72SOLD to maximize their profits and streamline the selling process.

Remember, knowledge is power, and being aware of the latest trends and studies can empower you to make informed decisions.

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